Data Driven Pricing: Same Great Taste, Different Time, Different Price

Sunday, July 9
George R. Brown Convention Center, Halls A & B
Tech & Innovation Stage, 12:30pm - 1:15pm

Adapting to ever-changing business conditions throughout the COVID-19 pandemic, restaurants learned some very valuable lessons about price elasticity and the technologies available to better manage maximizing your top-line revenue. Whether as simple as charging a different price for off premise to reinstating the good old fashioned happy hour, what does the future of data driven pricing look like? How customized will it become?

Joe Monastero (COO, TRA) moderates a panel of industry leaders that includes Alex Eagle (CEO, Freebirds World Burrito), Gregg Majewski (CEO, Craveworthy Brands), and Carl Orsbourn (Author, Delivering the Digital Restaurant) to discuss this continually evolving and critical aspect to our industry's best practices. And not everyone has the same opinion about how flexible a restaurant should make their pricing schemes. The future is here today, don't miss this key session on how to navigate your business through it successfully. 



Joe Monastero, Chief Operating Officer, Texas Restaurant Association
Alex Eagle, CEO, Freebirds World Burrito
Gregg Majewski, CEO, Craveworthy Brands
Carl Orsbourn, Author, Delivering the Digital Restaurant